CBD Oil For Professional Golf Players

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CBD oil usage is growing among PGA Tour members as golfers continue to seek ways that allow them to continue competing at a high level. CBD is growing rapidly in the golf space, and we asked an expert from Medterra to explain the five benefits of taking CBD for golfers. /PRNewswire/ — Kadenwood, LLC, a leading consumer seed-to-shelf CBD company dedicated to fostering trust and transparency in the mainstream wellness category,…

CBD oil gaining traction with professional golfers

Golf may not be judged to be as physically grueling as other sports, but it still can take a toll on the athlete. In a bid to find ways to remain mentally and physically fresh, golfers are seeking the help of cannabidiol oil.

As more athletes seek ways to handle pain and gain an edge, leagues and governing bodies will be pushed to make decisions on CBD oil. Pro golfers are the latest to turn to CBD.

Through its rise in popularity on the PGA Tour Champions (the senior tour), CBD oil has slowly gained acceptance across the PGA Tours even though officials remain cautious due to where it derives from.

“There is no guarantee that what is on the label is actually contained in the product,” said Andy Levinson , the PGA Tour senior vice president of tournament administration to ESPN.

CBD oil is derived from marijuana plants. Studies and anecdotal evidence suggest CBD oil usage reduces anxiety, inflammation, sleeplessness and chronic pain. CBD oil chemicals interact with the receptors for both the brain and the immune system, according to Healthline.com . The cells react to chemical signals, which lead to painkilling and anti-inflammatory effects to assist with pain-management.

Tetrahydrocannabinol, according to Healthline.com , has the same medical benefits as CBD. However, THC is the main psychoactive component in marijuana; it causes the high people experience when using the drug. While both compounds interact with a body’s endocannabinoid system, CBD can be used by athletes and is legal all over the world. THC is banned by the World-Anti Doping Agency , whose standards the PGA Tour enforces.

However, the uncertainty on the part of PGA officials arises from the FDA’s inability to regulate CBD products, leaving athletes unsure of what they are ingesting.

“Everybody (on the Tour) was taking a wait-and-see approach,” Scott McCarron, the No.1-ranked player on senior tour, told ESPN. “They (golfers) want to make sure it is legal and there is nothing in it.”

In 2018, WADA listed CBD as an exception among cannabinoids on its List of Prohibited Substances and Methods , while marijuana and THC remain prohibited. The decision opened the door for CBD to be considered as an alternative for athletes.

PGA Tour golfers are held accountable by the PGA Tour’s anti-doping policies. According to Golfworld.com , cannabinoids such as marijuana and hashish are prohibited. PGA Tour pro Robert Garrigus returned from a three-month suspension, which he attributed in March to marijuana.

McCarron did his research before taking CBD oil to help him sleep at night. That was more than two years ago when he was at risk of being sanctioned, and he is among those on the PGA Champions Tour who use CBD oil. He still stresses the importance of being educated on what is going into your body and on the risks of being negligent.

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“If you’re on the PGA Tour, you better do your homework and make sure there’s nothing in it that can give you a positive test,” McCarron told ESPN in July 2019.

In the past two years, CBD companies and touring pros have formed business relationships. Functional Remedies EndoSport has more than 50 players on the tours who are using their products. At first, players were hesitant, concerned with testing positive for THC, but the company overcame those concerns.

“It is also a natural product, so then word of mouth, it really took off,” Steve Patterson, the director of sales at Functional Remedies EndoSport, said to ESPN. “That’s where the popularity and acceptance came in.”

Two-time Masters winner Bubba Watson is another big advocate of CBD oil. Watson was looking for a way to treat inflammation and enhance sleep.

“It’s all about safety,” Watson said in an interview with Forbes. “I’ve got to have safety; I’ve got to (take) drug tests. I’ve got to do all of these things and to protect myself and to play competitive golf.”

Watson announced in May 2019 a partnership with the CBD oil company cbdMD, The multi-year deal calls for its brand to be visible on his headwear.

“cbdMD is the safest on the market, and I am proud to partner with them to help millions feel better,” Watson said.

Retired NFL players Steve Smith Sr. and Jonathan Stewart also recently partnered with the firm. “After the constant contact and injuries my body endured throughout my career in the NFL, cbdMD has been able to help me live a better quality of life during retirement,” Stewart said in a press release.

Golfers are prepared to keep pushing the narrative of the positive impact that CBD oil has on their sport in hopes of eliminating its misconception.

“When you find out what’s really in it, what isn’t in it, that it’s natural and that the levels of THC are so minute, I think it’s going to continue to take off,” McCarron said.

Corey Kirk is a masters sports journalism student at Arizona State University

Editor’s note: For the coming 2019-2020 academic year, the Global Sport Institute’s research theme will be “Sport and the body.” The Institute will conduct and fund research and host events that will explore a myriad of topics related to the body.

5 reasons why a golfer could benefit from using CBD

CBD is one of the fastest-growing sectors in the golf space, and with each day that passes it feels as though CBD’s influence on the sport grows. Phil Mickelson was spotted using CBD oil during the 2019 Masters while Bubba Watson, Charley Hoffman and Lucas Glover are just a few names on the PGA Tour who now have a CBD sponsor. (Despite the Tour reportedly issuing a warning to its golfers about the use of CBD last year.)

You’d be hard-pressed to walk around a pro shop these days and not stumble upon some sort of CBD product. While business might be booming, a cloud of uncertainty surrounding CBD remains: many consumers aren’t exactly sure what it does. Hand up, I’m one of them. With that in mind, I caught up with Taylor Massey, Director of Golf for Medterra CBD, one of the leading companies in the CBD arms race to learn more. Massey laid out and explained the five reasons why a golfer would benefit from using CBD:

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1. Golfers can play more

“CBD can help our bodies recover and allow a golfer to play round after round, day after day. Whether you’re sore from the day before or fighting off the sluggishness that comes with aging, CBD can help to restore your body to have you ready to play golf as often as you’d like.”

2. The calming effect

“It’s pretty simple: CBD calms you down. We’ve all had those first-tee jitters and the uneasy feeling of hitting in front of people. Whether you’re playing in a club championship or nervous over a three-foot slider, taking CBD before a round can help to settle your nerves.

Golf is a stressful game. CBD can make your body and mind consistent when you have to deal with the ups-and-downs that come with playing golf at the amateur and professional levels.”

3. Travel balance

“Professional and amateur golfers travel far and wide to play this game. A body on the move typically leads to an unbalanced body. CBD can help to bring homeostasis to your system and balance your body. It’s a big reason why we’re seeing more and more professional golfers use our products for travel purposes.” (Massey added that two Presidents Cup members used CBD products for their 20-hour trip to Australia.) “It’s a great way to come off the plane ready to go for your next golf trip.”

4. Relieve aches and pains

“CBD can help to naturally suppress inflammation. Back pain, joint pain and more are not uncommon for golfers to experience. Aches and pains can be an unfortunate part of life, it’s unlikely that any golfer feels 100% on the course. CBD can help to combat those aches and pains that might otherwise keep you off the course.”

5. More focused energy

“Some CBD products, like Medterra’s good morning gummies, are essentially energy nuggets. They are comprised of CBD, caffeine, B6, B12 and amino acids that help with mental clarity and focus. Every golfer knows that groggy feeling on the first few holes that comes with early tee times. CBD can help jumpstart your day and increase your focus on the back nine when you’re closing in on winning a match.”

Pro Golfer Rickie Fowler Announced as Newest Ambassador for Kadenwood, LLC, Consumer Seed-To-Shelf CBD Company

NEWPORT BEACH, Calif. , June 10, 2020 /PRNewswire/ — Kadenwood, LLC, a leading consumer seed-to-shelf CBD company dedicated to fostering trust and transparency in the mainstream wellness category, announced today the addition of PGA Tour Pro Golfer Rickie Fowler as it’s newest brand ambassador. Fowler will be featured in the promotional campaign for its brand of performance-based CBD personal care products, LEVEL SELECT ™ , which helps users maintain a healthy and active lifestyle, from smaller everyday activities to physical exercise, competitive sports and more.

Pro Golfer Rickie Fowler Announced as Newest Ambassador for Kadenwood, LLC, Consumer Seed-To-Shelf CBD Company

Developed to meet the needs of each consumer, LEVEL SELECT ™ CBD Sports Creams, Roll-Ons, and Oil Drops feature a proprietary blend of Broad Spectrum CBD and are available in three levels of intensity, allowing users to select a potency to match their needs. All LEVEL SELECT ™ products contain the purest form of CBD oil, without any THC, created through Kadenwood’s unique vertically-integrated seed-to-shelf production technologies.

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“As an athlete, I’m constantly looking for ways to improve my performance and LEVEL SELECT ™ CBD has been an instant game-changer for me,” said Fowler. “What sets the brand apart for me is not only its effectiveness, but its strong commitment to quality. I take comfort knowing that former U.S. Surgeon General Richard Carmona is involved with the company, advising the brand. LEVEL SELECT ™ truly makes it easy for consumers to discover the benefits of CBD, with a variety of products and potencies. So, whether I’m on my feet all day at a tournament, sore from a workout, or just recovering from a day of travel, I can find just the right product to help me recover.”

The addition of Fowler expands Kadenwood’s roster of professional athletes, which includes Heisman Trophy winner and former NFL quarterback Carson Palmer , MLB legend and former LA Dodger Steve Garvey, and gold medalist and basketball hall of famer Ann Meyers Drysdale . He joins them in an ongoing advertising campaign, running nationally across broadcast and digital platforms, highlighting the performance-driven qualities of LEVEL SELECT ™ .

“Rickie has made a tremendous impact on the world of professional golf and the broader golfing community,” said Erick Dickens , CEO and Co-Founder of Kadenwood. “Rickie is the perfect partner for our brand and a great addition to our team of exceptional athletes who exemplify the versatility of our products. We look forward to seeing the LEVEL SELECT ™ logo out on the course with Rickie as he champions the message of quality, performance-based CBD both on tour and in our national advertising campaigns.”

Rickie Fowler is routinely one of the top ranked golfers in the world (currently 17 th ). The five-time PGA Tour winner and four-time Ryder Cup team member has quickly become a young veteran in the conservative sport that’s currently seeing a swift adoption of CBD. Since being cleared for use by professional players in 2018, CBD has grown in prominence among the golfing community, with tour members increasingly seeking out CBD products to help treat ailments like inflammation and muscle soreness from years of wear and tear on their bodies.

Designed to lead the way for high-quality personal care CBD products, LEVEL SELECT™ has become a breakthrough player in the market, offering consumers an innovative way to experience Kadenwood’s proprietary CBD, which is developed to the highest standards across quality and potency.

LEVEL SELECT ™ is available at LevelSelectCBD.com.

About CBD
CBD is a non-intoxicating cannabinoid found in cannabis. After tetrahydrocannabinol (THC), cannabidiol (CBD) is the second most abundant cannabinoid in the plant and is known to have many therapeutic benefits, including anti-inflammatory, analgesic, anti-anxiety and seizure-suppressive properties.

About Kadenwood, LLC
Founded in 2019, Kadenwood is a privately-held consumer products lifestyle company relentlessly focused on shaping CBD into a trusted and safe mainstream wellness category. To drive this mission, Kadenwood is backed by decades of CPG marketing and category innovation expertise and industry-leading, vertically-integrated CBD farming to ensure quality CBD oil from seed-to-shelf that contains no THC. In Fall 2019, Kadenwood launched its first branded products under LEVEL SELECT ™ in personal care.

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