CBD Oil Sweden


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Natural Hemp Life offers a wide range of Premium Quality CBD products with fast shipping. Best Price – Quality Ensured – Organic Hemp – Vegan Friendly. Find out everything to know about CBD in Scandinavia, including what's legal, how to use it, what the benefits are, and where to buy it. In this buyer’s guide, we’ll provide insights into some of the best CBD brands available in Sweden. We’ll also unpack Swedish laws governing the sale and consumption of CBD, and explain what you need to know if you’re purchasing CBD from a storefront or online.

CBD Oil Sweden

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Superior CBD oil since 2016

Thanks to our efficient and popular products, Natural Hemp Life has become a pioneer in the Scandinavian CBD market over the last 4 years. We produce handmade CBD products of the highest quality. Our organic hemp is grown specifically for our products and harvested in the Alps without any additives whatsoever. The plants are always harvested by hand and undergo detailed quality controls. These procedures result in a series of safe products with documented effects

Our CBD products are derived using a gentle, yet powerful Supercritical CO2 extraction. The extraction method keeps the full spectrum of cannabinoids intact, while we thought multiple filters remove all unnecessary THC. Our products are easy to use and provide an excellent start for those who have never used CBD before, but also for those seeking a CBD oil of the highest quality. Our products contain a high concentration of CBD, no additives, and great taste.

Read more about CBD products and the endocannabinoid system here

Focus on quality

Our products are manufactured in some of the world’s best facilities for the manufacture of CBD products. The entire manufacturing process is closely monitored by third parties.

World-leading technology

We use careful CO2 extraction for our products. The method maintains the useful ingredients of the hemp while preventing the hemp from getting contaminated by any solvents, as opposed to other extraction methods.

Always organic hemp

All of our hemp is completely organic and GMO-free. In the warm Alpine valleys, our certified farmers handpick our hemp in order to always be able to guarantee high quality and accuracy in our products.

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Everything to Know about CBD in Scandinavia

Disclaimer: this article was not written by a medical professional. Please consult your doctor before using CBD products.

Cannabidiol (CBD) has been creating a buzz in Scandinavia in recent years. The ingredient has popped up in everything from skincare to gummies and ingestible oils.

Many consumers reporting better sleep, pain relief, and less anxiety when using CBD products. ​​As we learn more about the long-term impact of stress on our health, the purported benefits of CBD are appealing.

But even if CBD is gaining popularity, there are still concerns from consumers, research bodies, and governments alike. Since CBD comes from the same plant as cannabis, it has long been associated with marijunana and therefore has the same social stigma. Perception is slowly changing as consumers get more informed. That being said, there is a large knowledge-gap for the consumer who wants to try CBD.

Let’s dive into questions about CBD, including whether it’s legal in Scandinavia and what brands are available in the region:

What is CBD?

CBD, which stands for cannabidiol, is the second most prevalent active ingredient in cannabis. It has been hailed for its de-stressing and balancing properties, creating a movement in the wture cness sphere. This somewhat magical ingredient can be derived directly from the hemp plant or the marijuana plant, two different plants from the same species.

Hemp has been cultivated and used as a medical salve for relieving fever for centuries, so its benefits are no novelty. But in recent years, there has been a surge in interest in the natural plant-derived compound. CBD does not produce the psychoactive effects that make you feel “high,” unlike THC, the primary compound in hemp and marijuana plants.

Even if CBD and THC come from the same source, the effects produced are totally different. THC is the compound that gives you a high, while CBD does not. CBD interacts with the receptors of the endocannabinoid system in our body, purportedly resulting in a feeling of calm.

When looking at CBD products, you may encounter terms such as “full-spectrum” and “broad-spectrum.” Full-spectrum CBD has all the 400+ hemp compounds in its oils, including THC (usually in extremely small amounts). Broad-spectrum CBD has removed the THC compound completely. This is important to understand when purchasing CBD products. We encourage you to labels carefully and check a company’s third-party lab results to ensure the best quality of CBD, as well as your desired results.

What are the benefits of CBD?

Being an active, natural ingredient that boasts its de-stressing and healing benefits, CBD has been linked to reducing inflammation, pain, and sleeplessness to mitigate anxiety. CBD could therefore be an ideal natural alternative to relax after a stressful day and perhaps help us sleep better.

Since CBD was previously classified as a drug, it was difficult for researchers to conduct serious research on the topic. In recent years, research has really taken off and there are encouraging early results when it comes to, for example, easing anxiety symptoms.

The science behind CBD’s effectiveness for treating anxiety, pain, and insomnia is still in its infancy. There is not enough clinical proof yet and more research needs to be done to identify the benefits and prove CBD’s effectiveness.

CBD in Beauty Products

In beauty, CBD is currently one of the most talked-about ingredients on the market. Its properties are excellent for skincare: it is anti-inflammatory, moisturizing, and balancing. It is suitable for all skin types and is naturally derived. The healing and hydrating ingredient help the skin distress to look and feel its best every day.

Stina Lönnkvist, the co-founder of Swedish CBD beauty brand Mantle, had experienced the benefits of CBD before starting the brand. She was immediately hooked and wanted to share her knowledge of the potential powers of CBD. There was no premium brand in Sweden at that time, so she saw the opportunity to create products with the highest possible quality and beautiful packaging.

“Both ingestible CBD and CBD beauty is definitely here to stay; this is only the beginning!” says Stina. She has seen a clear shift in people’s attitudes since starting Mantle and believes there is an important educational process that needs to take place to better understand CBD and how it is different from THC. “We can already see that it has become less stigmatized and more people are understanding the potential power of CBD,” she notes.

In Sweden, it’s a slow process, but the team at Mantle thinks it is inevitable that CBD will be more accessible in the future. It has the potential of being an integral part of everyone’s beauty and wellness routines.

While the majority of people can tolerate CBD, some side effects have been reported such as dry mouth, drowsiness, and reduced appetite. There are also reports showing that CBD can potentially increase the level of blood thinning or compete with other medications in the body.

“We always recommend consulting a doctor when taking CBD, especially if you’re taking medication or are pregnant/breastfeeding,” says Stina. “When it comes to the most common side effects, they mainly occur when taking too large a dose,” she adds.

According to a report from the World Health Organization: “In humans, CBD exhibits no effects indicative of any abuse or dependence potential. To date, there is no evidence of public health-related problems associated with the use of pure CBD.”

What to Know Before Buying CBD

A major purchasing concern for new CBD consumers is to find a high-quality product. Some products are marketed as CBD products while not even containing any CBD. This calls for more regulations and quality control.

Unfortunately, “weed-washing” is a problem in the industry; companies try to capitalize on the canna-beauty trend by having a product without any CBD at all. This is a real problem for serious players who are usually eager to have governments look into and regulate the market as false claims are detrimental to the industry trying to gain legitimacy.

The general advice to consumers is to carefully read labels and make sure formulas contain CBD, hemp CBD, full-spectrum hemp extract, phytocannabinoid-rich hemp oil, or hemp extract oil. It is important to buy goods from places you trust and learn as much as possible about CBD before purchasing.

Is CBD Legal in Scandinavia?

CBD products that contain more than 0.2 % THC are considered illegal under EU law. It is prohibited to import oils that have more than 0.2% THC. Even if products with less than THC 0.2% are legal on the EU level, the legality of CBD is still a gray zone in the Nordic countries.

CBD used as a beauty ingredient is legal in all EU countries following a decision by the European Court of Justice in 2020.

CBD in Sweden

In Sweden, CBD oil containing THC is considered a narcotic and is therefore prohibited. CBD oil without THC is covered by the Medicines Act and must be evaluated and approved as a medicine in order to be sold. Therefore, it is not possible right now to sell CBD oil, with or without THC, in Sweden without special permission. It is allowed in skincare products.

CBD in Iceland

In Iceland, Cannabidiol (CBD) products are allowed as long as they do not contain THC. Any CBD oil containing THC is illegal. CBD in skincare is fully allowed.

CBD in Finland

In Finland, CBD is considered a medicine according to the Finnish Medicines Agency. A medicinal preparation that contains CBD needs a prescription. Purchasing products containing CBD from abroad may be illegal. It is forbidden to import a preparation containing CBD into Finland without a prescription. CBD in skincare products is allowed.

CBD in Norway

In Norway, CBD is currently classified as a prescription drug. That means that in order to legally buy or possess CBD products (even if it contains little to no THC), you need a prescription. You can purchase CBD without THC legally online (CBD isolates). CBD in skincare is allowed.

CBD in Denmark

In Denmark, CBD is no longer on the list of euphoriant substances; therefore, you can buy it without a prescription. In the eyes of the Danish Medicines Agency, buying CBD over-the-counter or online is legal. All CBD products are legal only if they contain 0.2% THC or less. CBD in skincare is allowed.

Best CBD brands in Scandinavia

Swedish CBD Brands


Founded by duo Stina and Josephine, Mantle is a pioneer of premium CBD products in the Nordic countries. The luxurious aesthetics of the brand has earned it a cult following among cool Scandinavians. They have collaborated with some of the hippest beauty and fashion brands on the market, such as CRAY-ON Parfums and By Malene Birger. In their limited edition Dream Team Routine bundle, they have partnered with Ceremonia, the clean haircare rooted in Latinx Heritage, to offer everything you need to take care of your hair and face.

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CBD i Stockholm

If you prefer to smoke your CBD, CBD i Stockholm provides CBD flowers in cute packaging with great flavors. All of their CBD has less than 0.2% THC, so it’s entirely legal. The taste is definitely similar to that of typical cannabis, and the effects are very strong, but without any high.

Nordic Oil

Nordic Oil has a great variety of products ranging from CBD gummies to CBD mouthwash and CBD oils. There is something for everyone in their great selection! With the highest quality standards, Nordic Oil’s CBD is produced from organically-sourced, non-GMO hemp from certified European suppliers and undergoes regular quality checks. No artificial chemicals or additives are added. They aim to bring premium CBD to everyone.


With names such as “Summer in Positano,” it’s hard not to be charmed by the smokable CBD buds that Zeb CBD offers. The buds contain 3,6%- 5.1% CBD and 0.17% THC and are 100% legal. The Sweden-based company’s vision is to create the best and purest CBD products at an affordable price. The quirky names and cute design makes it very accessible for all customers.

Hemply Balance

The idea of Hemply Balance came to its founder in 2015 after having spent significant time in California. He founded the company in Sweden a couple of months later to bring the best CBD products to Scandinavia. Their popular intimate wash hydrates and protects down there and the sweet packaging is a nod to the simple pleasures and beautiful addition to the bathroom shelf.


Naturecan is a leading actor in the CBD industry and is constantly staying up to date with the latest trends and innovations. Here you can find 40% CBD oil which is one of the highest on the market. There are also products for beginners and CBD gummies for every taste. If you fancy something sour or sweet, they got you covered. Their gummies are 100% vegan and contain broad-spectrum CBD.


Herbique is the new kid on the block of CBD skincare! Based in Stockholm, their skincare focuses on organic and natural ingredients from mother earth. Their philosophy is that skincare rituals should give us an opportunity to relax in our stressful lives. Their first product, the Awakening Elixir is a plumping serum that fights inflammation with powerful botanical ingredients such as CBD, Bakuchiol, and Vitamin C.

Danish CBD Brands


NatureCell produces high-quality full-spectrum oils where the CBD is extracted from the hemp leaves and is naturally activating the endocannabinoid system of our body. They believe that implementing CBD skincare and full-spectrum CBD oils into your daily routines will improve your well-being.


With their minimalist packaging and high-quality ingredients, the Styleroomliving products are easy to fall in love with. Created by salon owner and hairstylist Berit Kloster, Styleroomliving includes a CBD Multi Serum that is very hydrating and feels great against the skin. There is also a CBD hand cream, ideal for chapped hands in winter.


Luceo was born out of a love story, a trip to Barcelona, and a leap of faith. The couple behind the brand developed the products for two years before launching Luceo, which means “light” in Latin. Their popular Glow Balm is an ultra-hydrating moisturizer that works as a de-stressor for the skin. It is a super-soothing and rich formula packed with calming CBD. It can be applied on both the face and body and is suitable for sensitive skin types.

Icelandic CBD Brands

Aesir CBD

Imagined during the first year of the global pandemic and launched in 2021, the Icelandic brand Aesir CBD offers oils and skincare for CBD-intrigued customers. Their comfort on contact gel is formulated to provide cold-therapy pain relief using the best ingredients nature has to offer: cooling menthol and arnica instantly relieve pain and yerba mate, frankincense and CBD combats inflammation in the muscles.

Other CBD Brands Available in Scandinavia

The Body Shop

It’s interesting to see a mainstream brand such as The Body Shop hop on the CBD skincare train and launch a trio featuring the coveted ingredient. The soothing Oil-Balm Cleansing Mask has a wonderful texture and helps remove all dirt. Enriched with natural-origin CBD, vegan squalane, and hemp seed oil, the products restores the skin’s moisture levels and leave the skin feeling smooth and glowy.


Neurogan is passionate about cultivating the best quality CBD on the market. Their outdoor-grown, high potency CBD goods are perfect for beginners and more experienced users alike. Each artisan batch has been carefully selected with body and spirit in mind. Their full-spectrum CBD mints combine the classic peppermint flavor with outdoor-grown hemp to freshen your breath while supporting a sense of calm.


HO KARAN is a French CBD brand that believes in the healing powers of the cannabis plant. The holistic products are produced locally, with eco-responsible packaging and with low environmental impact materials. Their bestselling Detox Natural Deodorant does not contain aluminum salts and is a gentle and naturally effective deodorant that eliminates bad odors. The cannabis terpenes and zinc also have purifying properties, keeping your armpits fresh.


If you are looking for a hair kit that promotes hair regrowth, look no further. Truly’s Super Flower Bundle with shampoo and conditioner is formulated with hemp oil containing the fatty acids Omega 3, Omega 6, and Omega 9. These fatty acids and the proteins in hemp help stimulate hair growth. Hemp oil has been shown to energize the hair follicles and stimulate hair to grow by increasing blood circulation in the scalp.


Endoca’s vision is to make non-psychoactive cannabinoids, principally CBD, available globally to people who need ache relief. Their raw hemp oil drops in 1500mg is a full-spectrum formula containing all the goodness you’d want from a CBD product. It is potent, all-natural, and made using a special innovative extraction process with no chemicals and full traceability. This method maintains the whole plant’s healing properties and guarantees a high-quality product.

Is CBD legal in Sweden & Where to Buy it

In this buyer’s guide, we’ll provide insights into some of the best CBD brands available in Sweden. We’ll also unpack Swedish laws governing the sale and consumption of CBD, and explain what you need to know if you’re purchasing CBD from a storefront or online.

Dr. Emma F. Stone is passionate about plant medicine and the potential it holds in transforming the current medical paradigm. She has written extensively for Leafly, Weedmaps, Flowertown, Psychedelic Science Review, and contributed to industry reports and fact sheets detailing cannabis medicine, dosage, and delivery methods for diverse conditions. She’s currently working on a book exploring plant medicine and its uses.

Here are our key findings

  • In June 2019, Sweden’s Supreme Court clarified its stance on CBD products, adopting one of the strictest stances in Europe.
  • CBD products are legal in Sweden, provided that they are derived from industrial hemp and contain no traces of THC.
  • Individuals found with CBD products that contain any quantity of THC are considered to be in possession of a narcotic, and may be penalized.
  • CBD products are available in Sweden from licensed CBD vendors.

Sweden is often associated with very progressive policies. When it comes to the sale of CBD products, however, the nation has one of the strictest stances in Europe.

In June 2019, the Swedish Supreme Court ruled that CBD oil containing any trace of THC would be considered a narcotic, punishable under the country’ narcotic control laws. These rules apply even if the CBD product was derived from industrial hemp.The court ruled that although industrial hemp is not considered a narcotic plant, preparations made from it that contain THC are not exempt and are included in narcotic control laws.

This ruling is significantly stricter than many other European countries, which maintain that CBD products must contain a maximum of 0.2% THC or less. Swedish consumers are therefore restricted to purchasing broad-spectrum or CBD isolate products. Retailers that wish to sell CBD must obtain a license from the Swedish government. That being said, Sweden is adjusting to these new rules with CBD products available in many health stores and vape shops. Consumers looking for more exotic options can purchase CBD from a range of North American and European countries.

In this Leafreport guide, we’ll reveal our pick of some of the highest quality CBD brands available in Sweden. We’ll also share a comprehensive list of the CBD companies currently shipping to the region, and outline Sweden’s CBD laws.

Is CBD oil legal in Sweden?

Fascinatingly, hemp features prominently in Sweden’s history. Historical records suggest that hemp was used extensively throughout Scandinavia by the Vikings as a prized raw material and textile. Fast forward to today, and Sweden is tentatively exploring hemp cultivation again – albeit in a very regulated industry. Growers must obtain a license from the government before they embark on cultivating the plant. Recreational cannabis use is illegal in Sweden, and medical use is highly restrictive. CBD, a derivative of hemp, is also subject to very stringent regulations. According to Swedish law, industrial hemp strains approved by the EU are exempt from narcotic control laws. However, CBD derived from industrial hemp is subject to very strict rules.

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Sweden clarified its stance towards CBD in June 2019 in a landmark court case. The Swedish Supreme Court ruled that CBD products derived from industrial hemp that are free of THC are legal. However, any product containing even a trace of THC is considered a narcotic and illegal. An individual carrying a CBD product with even a trace amount of THC may be liable for prosecution. This stance is significantly harsher than many other European countries, which allow up to 0.2% THC in CBD products. As a result, the only CBD products that are legal in Sweden are broad-spectrum or isolate formulations that have no detectable levels of THC.

The CBD retail industry in Sweden is also tightly controlled. Swedish CBD vendors must hold a government-issued license. These certified vendors sell products that have been subjected to testing and comply with Sweden’s strict regulations.

The best CBD products in Sweden

Despite Sweden’s restrictive CBD legislation, some of the most reputable brands in the world currently ship to the region. Swedish buyers can order online and choose from a range of broad-spectrum and isolate products in an array of delivery formats.

Using our Leafreport rating system, we’ve chosen the top five CBD brands available to Swedish consumers. Each brand is detailed comprehensively below.

Here’s a brief explanation of the main criteria we assess.

Leafreport’s scoring categories

The Leafreport rating system evaluates each brand on the five categories listed below. We add the scores across these criteria to arrive at a total score out of 100.

  • Transparency, Accuracy & Reputation checks for third-party purity and potency testing, the results of these tests, and the ease at which consumers can access these results. We also evaluate the brand’s reputation, customer reviews, and whether the company makes information about their hemp cultivation and manufacturing processes readily available.
  • Hemp quality analyzes if the hemp used in the brand’s CBD formulations is non-GMO, USDA organic certified, or derived from sustainable sources. We’re particularly interested in learning about where the brand cultivates its hemp and how it is processed.
  • Product variety explores if the brand offers an array of different products and delivery formats. We also check if there are variants such as different concentrations or flavors available.
  • Customer experience evaluates whether the brand’s website makes it easy for consumers to find out about products and make a purchase. We also check how responsive customer service representatives are to questions, and whether there are informational resources supplied about CBD in general.
  • Price and discounts analyze if consumers are receiving value for money. We’ve averaged the price per milligram of CBD across all CBD brands to compare the brand’s price point against other similar brands in the industry. We also verify if the brand offers any special discounts or savings.


Transparency & Accuracy

The CBDfx website offers extensive information about the company’s founders and team members, including details about their medical advisory team. All products are tested for both purity and potency. The brand is also BBB accredited with an A+ rating. BBB accreditation simply means that the brand adheres to both lawful and ethical business practices.

Hemp Quality

CBDfx states on its website that it uses CBD derived from pesticide-free, non-GMO hemp in its products. It’s unclear, however, whether the hemp is organic, as no evidence of certification is supplied.

Variety of Products

If you appreciate product diversity, CBDfx boasts a diverse CBD product range that includes tinctures, e-liquids, gummies, capsules, creams, topicals, and pet products. The brand has recently expanded its range to include products infused with medicinal mushrooms, and products containing THC.

Customer Experience

It’s quick and easy to reach out to a CBDfx customer service representative with any questions or comments. The website is well-organized with helpful resources about CBD for customers who wish to learn more about the cannabinoid.

Price & Discounts

CBDfx pricing is very reasonable. The brand’s tinctures are priced between $0.04-$0.06 per milligram of CBD. In comparison, other brands often price their tinctures between $0.08 to $0.12 per milligram of CBD, therefore, CBDfx is considerably more affordable.

CBDfx has grown to become one of the largest CBD retailers in the world. The brand is based in California’s San Fernando Valley, but ships all over the world, including Sweden. On the CBDfx website, the brand states that its mission is to deliver the finest, purest, and most effective CBD products on the planet to new and experienced users alike. The website also states that all CBDfx products are organic, formulated using a specialized CO2 extraction method.

CBDfx products are also produced in Current Good Manufacturing Practice (CGMP) facilities adhering to clinical-grade standards. The products are then subjected to thorough testing to identify if there are any impurities, imperfections, or inconsistencies. The website states that the testing process occurs eight times. After testing, each CBDfx product is tagged with a traceable QR code, leading back to its corresponding lab report, allowing consumers to see where, when, and how their products were produced.

If there are any drawbacks associated with CBDfx, it’s that it’s sometimes unclear if their products are broad-spectrum, full-spectrum, or formulated with isolate. Swedish customers are restricted to products that are entirely free of THC so will need to check the product description before purchasing.

Purelix Wellness

Transparency & Accuracy

Purelix Wellness maintains a commitment to testing its products for both potency and purity. The certificates of analysis (CoA)s are accessible by scanning the QR code on each product label, or visiting MyCBDTest.com and inputting the batch code provided on the packaging.

Hemp Quality

The Purelix website states that its products are USDA certified, but there is no further explanation or evidence supplied of USDA organic certification. All Purelix products are also manufactured in a lab that strictly conforms to the FDA’s guidelines for good manufacturing processes (GMP).

Variety of Products

Purelix offers a standard range of CBD products. Their offering is divided into ingestibles, pets and topicals. Ingestibles include both edibles and tinctures. While the tinctures are THC-free (ideal for Swedish consumers), it’s unclear if the other edibles are free from THC.

Customer Experience

The Purelix webpage is concise, and offers a number of useful resources for customers interested in learning more about CBD. There’s also clear guidance supplied on how to reach out to customer service with questions or comments.

Price & Discounts

Purelix Wellness products are priced, on average, at $.12 per milligram of CBD. This pricing is comparable to other certified organic brands in the market that are also GMP compliant.

North Carolina-based Purelix Wellness ships its CBD products all over the globe, including Sweden. The vast majority of the products are broad-spectrum CBD, which means they contain an entourage of other beneficial cannabinoids and terpenes while being free from THC. However, several product formulations are unclear about the nature of the CBD extract.

For example, the Purelix capsules claim to contain phytocannabinoid-rich hemp extract, but it’s unclear whether this extract also has THC. Purelix also offers sampler packs. These packs represent an excellent way for curious consumers to experience tinctures, topicals, capsules and edibles in small quantities. The sampler packs are well-priced, and some even contain pet treats, which may be appreciated by customers with furry friends.

Although the brand provides links to their third-party test results, they’re not accessible on the website. What’s more, there’s insufficient information about where the brand grows its hemp, how it is produced, or extracted. Some more detail providing insights into the ‘behind the scenes’ of the brand would definitely help consumers connect more with Purelix and its vision.


Transparency & Accuracy

PureKana ensures that third-party lab reports for both purity and potency can easily be located on the website. The most up-to-date results for each product are found on the product page. What’s more, the PureKana website offers fascinating insights into the team members and the vision behind the brand.

Hemp Quality

All PureKana’s hemp is cultivated in the soils of Kentucky, free from GMOs and pesticides. However, the hemp is not certified organic. The brand extracts CBD from hemp using CO2 extraction, one of the safest and cleanest extraction methods in the industry,

Variety of Products

PureKana caters to all tastes and preferences with a diversity of products. The online store retails gummies, edibles, topicals, vape pens, pet products, cosmetic products (like lip balm) and more. As a point of difference, PureKana also retails Delta-8 products and products infused with cannabigerol (CBG). Delta-8 is an intoxicating cannabinoid derived from CBD extracted from industrial hemp. CBG is a minor cannabinoid found in hemp.

Customer Experience

It’s easy to find your way around the PureKana website. Swedish consumers can rest easy knowing that all Purekana products offer a 30-day money back guarantee. The brand’s responsiveness is patchy, however. When Leafreport approached PureKana with some questions regarding their farming practices, however, our inquiries went unanswered.

Price & Discounts

PureKana product prices range from $0.06 per mg of CBD to $0.15. This makes PureKana comparable with competitor brands. Consumers who buy products wholesale can enjoy discounts. The brand also regularly features savings on the website, such as coupon codes that are redeemable at checkout.

PureKana is based in Scottsdale, Arizona, but has global reach. The brand ships all over the world, including Sweden. Jeff Yauck and Cody Alt, the founders behind PureKana, both hail from backgrounds in the health and wellness industry. The PureKana website states that the CBD it uses in its products is non-GMO and free from pesticides, solvents, and herbicides–but it isn’t certified organic. The brand has a satisfied customer base, however, with almost 7,000 reviews on Trustpilot and an average rating of 4.5 stars. PureKana offers three broad-spectrum products, and four products containing CBD isolate. These formulations include ingestible products and topicals, so Swedish customers have access to a range of different products that are THC-free. Some of these products are also vegan-friendly, which will appeal to those on plant-based diets. If you’re seeking a brand that’s committed to transparency, PureKana makes it easy to access third-party lab reports on their website using their certificate of analysis search tool. The brand also helpfully offers a number of insightful resources on CBD on their website, ideal for consumers interested in learning more about the cannabinoid.

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If there’s one area that the brand falls short, it’s labeling. On the website, it’s not always explicitly clear whether products are isolate, broad-spectrum or full-spectrum formulations, so you have to scroll through the ingredients list to find out. For Swedish customers who are restricted to broad-spectrum and isolate products, taking the time to check the formulation is imperative.


Transparency & Accuracy

HempMeds subjects its products to triple lab testing in accredited independent facilities to verify potency and purity. All lab results are posted on their website. The brand has long been established in the CBD space, retailing hemp-derived CBD since 2012.

Hemp Quality

HempMeds products are formulated using CBD derived from industrial hemp that is free from herbicides, pesticides, or chemical fertilizers. The brand’s website doesn’t state, however, whether the products are organic.

Variety of Products

HempMeds boast a diverse range of CBD formulations and product types, including capsules, tinctures, liquids, powders, and topicals. Products are organized into different categories, allowing customers to shop for preferred delivery methods or formulations (such as CBDa rich, full-spectrum or non-detectable THC).

Customer Experience

The HempMeds website is dense with information. The layout appears to be designed for seasoned CBD users and those who purchase CBD wholesale. Novice buyers could be overwhelmed. Returns are accepted within a 2-week period, but with quite rigid restrictions.

Price & Discounts

The price of HempMeds products range from $0.03 to $0.21 per milligram of CBD, which is reasonable and competitive with other well-known CBD brands. HempMeds also offers special savings for veterans. Many of the products on the website are on sale or heavily discounted already.

HempMeds first made its debut into the CBD industry back in 2012, with products formulated from hemp farmed in Brazil, Paraguay, Argentina and Mexico. The brand now represents one of the leading distributors of hemp in the world, and ships globally, including Sweden. The global nature of the brand is also reflected in its production process. HempMeds cultivates its hemp on farms in the Netherlands and ships it to California where the CBD products are formulated in GMP-certified factories.

One of the unique strengths of HempMeds is that the brand boasts a clearly labeled range of non-detectable THC products, known as the RSHO-X range. This range includes two products, a CBD isolate liquid in two distinct concentrations. The product is essentially comparable to a tincture, with pure CBD isolate blended with organic coconut oil. The products are eligible for auto-shipping. Auto-shipping allows consumers to sign up for a regular delivery that results in more savings.

For newbies to CBD, the HempMeds website may be confusing. The sheer range of products renders it a little challenging to navigate the website. There is a guide available that outline the product line, but it’s not readily apparent.

Penguin CBD

Transparency & Accuracy

Penguin CBD claims that it’s committed to third-party lab testing on its products and provides a centralized lab testing hub where consumers can access results. However, only one lab report is provided for each product. It’s unclear how often these lab reports are updated.

Hemp Quality

The brand states that it uses CBD grown in Oregon. According to the Penguin FAQ page, the brand’s CBD is derived from 100% organic hemp that is subjected to a CO2 extraction process to derive the CBD. There’s no explanation of the organic cultivation process, or evidence of organic certification status supplied.

Variety of Products

Penguin appears to offer just a handful of products, but closer inspection reveals that the brand has a diversity of concentrations, flavors, and delivery methods available to consumers. The tinctures, for example, are available in five distinct potencies, and five different flavors–including the intriguing cookies and cream.

Customer Experience

Penguin’s website is incredibly easy to navigate. The user interface is visually engaging, and it’s super clear to find your way around. Each product is clearly and concisely described. Engaging with customer representatives is currently somewhat limited. Consumers can ask questions using a webform or email, but there is no phone number or live chat.

Price & Discounts

Penguin products have a slightly higher average price than comparable brands, with prices ranging from $0.15 to $0.31 per milligram of CBD. However, the brand offers discounts for military and veterans. Consumers can also save by buying bundles.

Penguin CBD is quickly emerging as a brand to watch in the CBD industry. This newcomer is based in New York, but ships all over the globe, including Sweden. Swedish customers will be appreciative that no Penguin products are off-limits, as all formulations are broad-spectrum, (with the exception of several CBD isolate products). Broad-spectrum products allow consumers to enjoy the benefits of the entourage effect without detectable levels of THC. Style-conscious Swedish consumers will also enjoy the brand’s colorful, engaging aesthetic. Penguin packaging deserves to be seen, rather than concealed in the depths of a handbag or desk drawer. The clean, minimalist interface of Penguin’s website can appear deceptively sparse with respect to product selection. Within the five product categories, however, there are actually diverse concentrations, flavors and variants, which appeal to all tastes and preferences.

If there are any drawbacks associated with Penguin’s offering, it would be the scarcity of information supplied about the finders behind the brand, their hemp farms, or cultivation processes. Penguin CBD is a higher-end CBD product, so there’s a need to provide more details about the provenance of the product, and what differentiates it from its competitors.

CBD brands that ship to Sweden

Given Sweden’s restrictive CBD market, many Swedish shoppers look further afield for CBD products. Fortunately, there’s a robust range of North American and European products that ship to the Scandinavian nation. We’ve compiled a comprehensive list of all the CBD brands that are available to Swedish buyers.

If you’re curious about any of these brands, or interested in reading independent reviews of their products, check out our Leafreport brand search tool.

Where can I purchase CBD in Sweden?

Prior to 2019, CBD products were widely available throughout Sweden. The introduction of a license to sell CBD saw the number of vendors shrink. Nowadays, there is a relatively limited pool of CBD retailers, with many concentrated in the metropolis of Stockholm. The majority of these vendors sell CBD in health stores, such as Lifeland and Ortagubben. Some CBD products are also available from vape stores. More specialized Swedish CBD vendors, such as HerbMed and Hemp Shop, are available online.

There are definitely advantages to shopping for CBD in stores. For starters, you can compare and contrast the products on offer, and access assistance from staff. Another benefit is that Swedish stores retailing CBD must hold a license, so any product purchased will meet the government’s strict regulations.

However, given the lack of specialty CBD stores in Sweden, online shopping also holds many benefits. Shopping online gives Swedish consumers access to a diversity of products, and is often significantly more affordable. Online CBD retailers can undercut storefronts because they don’t have overheads such as licenses or staff.

One of the most critical things to remember when shopping for CBD is to check the provenance, potency, and purity of the product. CBD derived from certified organic hemp is preferable, because it has been cultivated under strict growing conditions ensuring it is free from pesticides, heavy metals, or other contaminants. Hemp is a phyto-remedial plant, which means it can siphon toxins from the soil it grows in. Organic hemp is more likely to be pure, and therefore better for your body.

Third-party purity tests represent another method of assessing the quality of the product you’re considering buying. These tests provide insights into whether the product exceeds the acceptable level of contaminants. Third-party potency tests are also vital. Potency tests reveal whether the concentration of cannabinoids in the product conform with what is promised on the label, or at least, fall within an accepted variance level of 10%. CBD brands frequently publish the results of these third-party tests as lab reports, or certificates of analysis. If you’d like to learn more about how to read a certificate of analysis, check out our handy Leafreport guide.


Despite Sweden’s reputation as a relatively progressive country, the nation has strict rules governing the retail and use of CBD. Swedish CBD consumers, or those visiting Sweden, should ensure they’re familiar with Swedish laws to avoid inadvertently violating the country’s laws.

The most vital rule to remember is that all CBD products must be derived from industrial hemp and completely free from THC to be legal. This means that broad-spectrum products and CBD isolate products are permissible, but full-spectrum CBD formulations are prohibited. Individuals found with products containing THC may suffer penalties. Buying CBD in Swedish stores is fairly restrictive at present, but the good news is that there’s a wide range of online retailers that ship to the Scandinavian nation.

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