Although paid advertising has its restrictions for CBD products, conversion-focused landing pages can still be crafted to appear in response to clicking on a search engine organic search result, search ad, display ad, social media post, or marketing email. These pages should act as an extension of your website, as they have the capacity to make a lasting brand impression and encourage users to dive deeper and explore your brand and website even further.
Therefore, designing a website with the right elements keeps your customers engaged with your brand’s story as they interact with your products and services. We’ve compiled a list of things you need to know when you are designing your CBD brand website.
As consumers develop more ‘on-the-go’ habits, they are increasingly spending more time on wireless devices, like tablets and smartphones. In fact, according to Google , there are 27.8 billion more search queries performed on mobile devices (smartphones, tablets, etc.) than on desktop.
Designing and developing a website can be a time-consuming and expensive investment for a company, but it is one that serves as the four walls of a brand. A website is an invitation for people to explore the foundation of your brand and everything about it: mission, personality, products, services, and so on.
It is, therefore, critical for your website to be accessible and beautiful, anywhere, on any device. Developing a website that ‘responds’ to fit the size of any mobile device without sacrificing the aesthetic feel or functionality will greatly enhance your customers’ user experience.
In a way, this goes hand in hand with the user-friendliness of your site, making it look professional and clean. A positive and seamless user experience is proven to lead to more return-shoppers and by extension, a better return on investment.
A unique conversion-focused landing page is, therefore, designed with the customer’s point-of-view in mind can increase conversions for your business while also collecting valuable information about your customers. Moreover, both mobile-responsive websites and landing pages will greatly benefit your mobile marketing strategy implementation and ultimately enhance your consumers’ experience with your brand.
You should check with individual TOS agreements, but in general, you can’t:
Images and videos are an important element of sales; customers want to see what they’re getting before placing an order. While you have a right put images of marijuana leaves on CDB websites, and you certainly want to add product images with descriptions, you can’t put images, videos, or animations that would attract children.
Never forget that the main method of drawing traffic is search engine optimization (SEO). Using SEO best practices judiciously will support organic lead generation, which is a sustainable way to facilitate customer loyalty and brand recognition. Never, under any circumstances, should you purchase contact or email lists.
Writing great content is just the beginning. Your content and every element that goes into branding should be carefully selected for a unified appearance that’s geared toward a specific market segment. Who are your customers, and what drives them? Are your products marketed toward pet owners? Chronic pain sufferers? Or, are they mainly people looking for organic skin products and personal remedies?
Target Audience Specification for Marketing and Promotion
However, search engines and most social media platforms have strict guidelines about how you can advertise CBD products on their pages. For example, Google allows PPC clients to use the word “hemp”, but prohibits using “CBD”.
Functionality can make or break your website. Generating traffic and leads is difficult enough in a competitive market. If your website is difficult to navigate or checkout is buggy and slow, your customers will leave your website and stay gone.
In addition to responsive design, your web pages should be functional and provide a quality user experience (UX). This is measured in high uptime percentages, fast page load times, fast, efficient shopping cart performance, accurate checkout systems, and a clean page layout.
Choosing the Right Platform
Any eCommerce platform should reach the customers where they live and shop. Your website is usually the first point of contact, but you should never place all of your marketing hopes on one platform. Most successful startups take a comprehensive approach that includes the main product website, email marketing to subscribers, social media outreach, and creating mobile apps.
If you choose a carefully crafted website builder, such as MotoCMS, you will get highly customizable templates with loads of helpful features. Even if you are an inexperienced website creator, you will be able to launch your page. Moreover, there’s dedicated customer support if you need any assistance with website creation.