coke cbd drink

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Coke cbd drink

Fortune Business Insights estimates that by 2026 the global market for beverages will be just over $2 billion. While that’s a significant increase from the $174 million the research company estimated the segment of the industry to be worth in 2018, it’s still about the size of a rounding error for Coca-Cola, a company that in the past 12 months generated $33.6 billion in revenue.

A recent and since-deleted YouTube video showed a Coca-Cola can with a childproof lid on it. In the video, the author claimed that his father works in bottling and that Coca-Cola was interested in developing drinks that contain cannabidiol (CBD). Edible products, including beverages, can be harmful to children and having a childproof lid is one way that a company could help prevent accidental consumption by minors.

Another big name that’s also been rumored to be interested in cannabis: Coca-Cola (NYSE:KO) .

The opportunity just isn’t there

As the cannabis industry continues to evolve and legalization progresses, there will be more companies that take an interest in marijuana. However, until it is legal at the federal level in the U.S., investors shouldn’t expect to see any large national brands getting involved. One of the biggest deterrents it that it’s not possible to move marijuana across state lines, even if the states have legalized pot. Getting into cannabis at this point would not be efficient and with the possibility that it hurts a brand’s image, there are far more risks than there are potential rewards, especially for large organizations.

It may sound convincing, but the company has denied any interest in CBD. There are also a couple of important reasons why it doesn’t make a lot of sense for the company and why investors shouldn’t read too much into these claims.

A recent video suggested that the company will sell CBD-infused products in Canada.

Image source: Getty Images.

Branding is an important consideration that companies are not taking lightly, and that’s a key reason why companies like Coca-Cola and Starbucks aren’t going to go into a controversial industry for not a whole lot of sales potential.