This is not to be confused with hemp oil used in food and beauty, which is made from the seeds of the same plant.
Are CBD vapes, tinctures, capsules or edibles better?
But where to start? There are so many different strains and strengths of CBD on the market, and the UK seems to be in a constant state of confusion over the legality of these products. Even the CBD producers themselves describe it as “a semi-cowboy market” that “somewhat resembles the Wild West.”
What are the benefits of CBD oil?
The ever-growing range contains oils for night and day as well as balms and gummies. The latter mark a great introduction and an easy way to incorporate CBD into your schedule with the taste factor guaranteed (a lovely orange flavour) and the exact daily dosing. These capsules also combine CBD with Vitamin D3, C and Zinc for an added boost to energy levels and the immune system.
We then ranked CBD oils based on price, potency, dietary friendliness and flavor options available. Dietary friendliness means we considered the quality of the carrier oil used and whether the product is vegan and gluten-free.
Frequently Asked Questions (FAQs)
To choose the best CBD oils of 2022, the Forbes Health editorial team analyzed data on more than 40 CBD oil products that are:
Is CBD oil legal?
A growing body of research suggests CBD oil can benefit people with:
Medterra is a completely CBD-focused, THC-free brand with broad mainstream consumer appeal. Their focus on ensuring quality and consistency from seed to sale has led to rapid consumer interest. Additionally, they have leaned further into the medical positioning of CBD with their Medterra Clinical brand aimed at capturing more consumers at independent pharmacies and medical practices.
CBDistillery has created a robust online model with athletic sponsorships and influencer marketing, alongside accessible pricing. They have gained a s trong presence online and in independent pharmacies. They are particularly effective in addressing smaller, overlooked markets with tailored local advertising.
The industry is now being strongly influenced by the following primary groups of competitors:
The top 5 CBD companies have continued to make names for themselves as the US CBD continues to grow. (Brand shares as of February 5, 2020):
CBDistillery has climbed the ranks with heavy investment in digital content such as its #CBDMOVEMENT Blog, the “CBDistillery’s Ultimate CBD User Guide!”, and The CBD Movement Podcast (launched in June 2020). Additionally, their inexpensive products and May 2020 rebrand align with a more mainstream, frequent user.
By leveraging a wide and growing distribution network through their franchise, wholesale and affiliate programs, they have been able to quickly climb the CBD company rankings. CBD American Shaman, a vertically-integrated operation, has a broad product line with over 70 SKUs from tinctures to edibles for both humans and pets. Specialty CBD Retailers have seen increased growth as more consumers enter the market and want high-quality product education during their in-store experience.
CBD American Shaman
By building a trusted brand with a traditional, straightforward menu, Charlotte’s Web appeals to new and hesitant consumers. As consumers begin their CBD research process online, they are likely to come across Charlotte’s Web and their education on CBD products.
Their simple branding and heavy focus on search optimization has made Medterra a strong player in the online CBD space. They have been able to get in front of new entrants to the market, especially with low-price topicals.